Vaccination and well-being:
According to the National Wellness Institute, there are six dimensions of wellness: physical, spiritual, social, occupational, emotional, and intellectual. However, pandemic times have shown us how a virus can interfere with those dimensions of our well-being. Having that in mind, my team and I have a question for you: are your vaccines up to date?
Research
We started with desk research to understand the vaccination scenario beyond covid-19. It’s important to mention that we focused our research on Brazil, where vaccines are free to the population.
Check out some relevant numbers:
We then sent out a survey and interviewed Brazilian people to better understand their relationship with vaccination. Here are some important facts we gathered:
During our interviews, all participants mentioned they fear losing their vaccination cards. They also said the card is made of paper and it can easily be damaged.
“If I lose my vaccination card, I have no idea of my vaccination status. I keep it safe, but then I forget to schedule vaccines that need an extra shot.”
Based on our survey and interviews, we created two personas. Marisa and Gabriel are in different stages of their lives, but they both believe that vaccines save lives. I’ll share with you their goals and pains:
Marisa’s storyboard
Marisa needs a stress free way of managing her family vaccination and accessing their information.
Gabriel needs help remembering his vaccination calendar and keeping track of his past vaccines.
Ideation
Brainstorming possible solutions was a lot of fun. The entire team was super excited about the app idea: we believe that a digital vaccination tracker will help Marisa manage her family vaccination and remind Gabriel of his next shots. Storing their information in a cloud will make it possible for them to access their data anywhere, anytime.
After a concept test, we worked on a mid-fi prototype. We tested the mid-fi prototype with 5 people and iterated. We combined some screens and made the date of vaccination mandatory, so the app could calculate the next shot of some vaccines.
We then added some color and life to our app making a high-fi prototype of Nêta:
Why Nêta?
In Portuguese, the vaccination card is called “caderneta de vacinação”, so we decided to name our digital solution as Nêta.
Nêta is a caring nurse and we wanted that to be reflected in the app. We thought of using rounded corners and friendly illustrations to create a welcoming app atmosphere. The colors of the app resemble the colors of the Brazilian physical vaccination card.
Illustrations
Cristina Andrade worked on all illustrations and brought life to Nêta’s face:
High-fi Nêta prototype
Marisa can now add her children's vaccination profile to Nêta. The app displays all suggested vaccinations per age group according to the official Brazilian vaccination calendar. The app also has information about the disease users’ are avoiding by taking the shot. Gabriel will easily see his next vaccination and get reminders. All their information will be saved in a cloud and can be accessed on any browser via login and password.
Flow: adding a vaccine to Nêta.
Usability Tests
Users were really enthusiastic about Nêta. They loved the way the app looked and how they can track their vaccination. All participants said they would use the app. Some users didn’t understand the vaccination card icon in the middle of the nav bar.
Next Steps
We’ll add all possible flows to the high-fi prototype and run A/B tests to understand which icons make more sense to Nêta’s public.
We also want to get legal advice to make sure the app has clear and honest user terms and privacy policy.